Conversion intelligence for European businesses
Three ad platforms. Three different numbers. One is real.
Motiv measures every conversion — from your webshop, your leads, your subscriptions — and shows you which channel actually earned your ad spend. One verified ROAS. Across Google, Meta, TikTok, and 11 other platforms. Calculated independently, every time.
No credit card required.
GDPR-compliant by architecture
EU data residency
Every conversion measured
Server-side. No pixel.
For ecom, leadgen & SaaS
Built in the Netherlands
The number your ad platforms don't want you to calculate.
Google says 3.14×. Meta says 2.87×. Motiv says 7.82×.
The gap is what view-through inflation, platform double-counting, and pixel loss actually cost your algorithm.
Calculated once, across every channel, by a system that doesn't grade itself.
One verified number. Same calculation, every time.
Motiv ROAS
0.00×Based on your own conversion data, measured once, classified once, calculated the same way every time.
Google Ads
Google reports
Meta Ads
Meta reports
TikTok Ads
TikTok reports
* Representative example, actual numbers depend on your data
Why your current tracking is incomplete.
Every approach has a hole. Most have several. Here's what each one misses, and why Motiv was built to close all of them at once.
One architecture. Every gap closed. See how it works →
How many of your conversions are invisible?
Drop in your domain and see what your ad platforms can't, estimated in euros, in 60 seconds.
Free · no account needed · ready in 15 seconds
Four steps. One source of truth.
Motiv runs as a server-side pipeline. Every conversion goes through the same four stages. No browser. No pixel. No exceptions.
Capture
The event arrives from your source system, like Shopify, HubSpot, Pipedrive, or a Meta Lead Ad, before it ever passes through a browser. Server-to-server, every time. iOS updates, ad blockers, and cookie expirations don't apply, because there's nothing for them to block.
Classify
Every conversion is tagged as Observed (consent confirmed) or Restricted (consent absent) at the moment it enters Motiv. The classification is immutable, it cannot be changed by a setting or a forgotten checkbox later in the pipeline.
Attribute & calculate the gap
Observed conversions are matched to their originating ad click and credited to one channel. Restricted conversions are valued in euros and grouped as your Attribution Gap, the revenue you generated but cannot send back to ad platforms under GDPR.
Dispatch
Observed events are sent to Google, Meta, TikTok, and 11 other ad platforms via Conversion API. Restricted events stay where they are, measured, valued, never dispatched. That separation is enforced by the architecture, not by configuration.
Want the full breakdown? How it works →
What you get with Motiv.
Four outcomes, measured in numbers, not promises.
Higher, honest ROAS
See your real return per channel. One number, calculated independently, comparable across Google, Meta, TikTok, and 11 other platforms. Not the inflated number each platform reports for itself.
The Attribution Gap, in euros
Know exactly what consent is costing you, shown as opportunity value in euros, per channel, per month. The gap isn't a compliance number, it's a P&L line item. Separately, see your consent rate per campaign, source and device so you know where to act.
GDPR by architecture, not configuration
Compliance is technically enforced, not a setting anyone can toggle off, not a trigger anyone can misconfigure. No-consent events never reach an ad platform. Period. Defensible to your auditor, your legal team, and yourself.
Runs once configured
Motiv installs, configures, and maintains. Platform API changes, new conversion types, OAuth refreshes, all handled centrally. No GTM containers to update, no developer to call when something breaks.
Real results. Real numbers.
Vehicle reports · Google Ads & Meta Ads
A high-volume Dutch service selling vehicle history reports to used-car buyers, growing through Google and Meta, convinced its attribution was solid.
“We thought we had a solid attribution model. Motiv showed us we were missing 34% of our conversions and our platform ROAS was inflated by almost 2×. The gap was hiding a significant budget decision.”
David van der Berg · Head of Performance Marketing
Result
€0Attribution Gap recovered in 90 days
Pricing that scales with what you measure, not with how much you make.
Starter
Compliant tracking, real ROAS. Up and running with free onboarding support.
300 conversions/mo
1 rev. source · 2 lead sources · 1 seat
- Your real ROAS per platform, not what it claims
- Every consented conversion sent to your ad platforms
- GDPR-compliant by architecture, not by configuration
- Attribution Gap: the revenue your platforms are missing
- Lead-to-sale dispatch: ad platforms know when deals close
Growth
See the reasoning behind every conversion and optimise campaigns with confidence.
1,500 conversions/mo
2 rev. sources · 5 lead sources · 3 seats
- Everything in Starter, plus:
- Campaign-level ROAS: know exactly what to scale
- Consent rate per campaign, source and device
- Full attribution journey per conversion
- Set your own attribution model
- Outbound webhooks: sync conversions to any external tool
Scale
Full pipeline control: automate, customise, and measure across markets.
6,000 conversions/mo
5 rev. sources · 15 lead sources · 5 seats
- Everything in Growth, plus:
- Automate conversion routing, filtering, and values
- Multiple stores and regions, one account
- Custom tracking domain included
- Full API access
- Ad spend synced every 15 minutes
Enterprise
Custom volume · SLA + DPA · Dedicated onboarding · Custom integrations
14 days free. No credit card. Cancel anytime.
Start measuring what actually works.
14 days free. No credit card. Setup takes 20 minutes.
Everything you need to know about Motiv
Answers about attribution, GDPR compliance, setup, and pricing. Can't find what you're looking for?
Still have questions?
Start free trial →Your ad platforms each calculate their own ROAS, and none of them is neutral. Google reports Google's contribution. Meta reports Meta's. Add them up and you have 300% of your revenue attributed somewhere, with no way to know which number is real.
Motiv calculates independently, from your actual conversion data, the same way across every platform. One verified ROAS. Plus full visibility into what your consent rate costs you in euros, per channel, per month. And every Observed conversion is automatically sent to all your connected ad platforms, so each algorithm gets the real signal it needs to optimise.